Made to Stick Book Summary, Key Lessons & Ideas
“Made to Stick: Why Some Ideas Survive and Others Die Book” by Chip Heath and Dan Heath 5-Line Summaries: “Made to Stick” explains how some ideas are memorable and influential while others are forgettable. The authors identify six key factors that make ideas stick: simplicity, unexpectedness, concreteness, credibility, emotion, and storytelling. By stripping ideas to […]
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